Email marketing is one of the most effective ways to reach your target audience and drive conversions. However, even the most well-crafted email campaigns can fall flat if they don’t make it to the inbox. In fact, according to a recent study, 21% of emails never make it to the intended recipient’s inbox. This is where email deliverability comes in. In this post, we’ll explore the secrets to successful email deliverability and how you can ensure your emails are reaching your audience.
What is Email Deliverability?
Email deliverability refers to the ability of an email to reach the intended recipient’s inbox. It’s important to note that email deliverability is not the same as email delivery. Email delivery simply means that the email was successfully delivered to the recipient’s email server. Email deliverability, on the other hand, means that the email was successfully delivered to the recipient’s inbox and not filtered into a spam or junk folder.
The Importance of Email Deliverability
Ensuring your emails are delivered to your audience’s inbox is crucial for the success of your email marketing campaigns. If your emails are not reaching your audience, you’re missing out on potential conversions and revenue. Additionally, poor email deliverability can negatively impact your sender reputation, which can lead to even more emails being filtered into spam folders.
The Secrets to Successful Email Deliverability
1. Build a Quality Email List
The foundation of successful email deliverability is a quality email list. This means that your email list should be made up of individuals who have opted-in to receive your emails and are engaged with your brand. Purchasing email lists or adding individuals without their consent can lead to high bounce rates and spam complaints, which can negatively impact your sender reputation.
Engaging examples: For example, if you’re a clothing retailer, you can offer a discount code to individuals who sign up for your email list. This not only incentivizes individuals to sign up, but it also ensures that they are interested in your products and more likely to engage with your emails.
2. Use a Consistent From Name and Email Address
Using a consistent from name and email address can help build trust with your audience and improve email deliverability. When your audience recognizes your from name and email address, they are more likely to open and engage with your emails. Additionally, using a consistent from name and email address can help prevent your emails from being filtered into spam folders.
Engaging examples: For example, if your brand name is “ABC Company,” your from name could be “ABC Company” and your email address could be “[email protected].”
3. Write Engaging Subject Lines
Your subject line is the first thing your audience sees when they receive your email. Writing engaging subject lines can help improve open rates and ensure your emails are not filtered into spam folders. However, it’s important to avoid using spam trigger words and phrases in your subject lines, as this can negatively impact email deliverability.
Engaging examples: For example, if you’re a travel company, your subject line could be “Pack Your Bags: 50% Off Your Next Vacation.”
4. Segment Your Email List
Segmenting your email list can help improve email deliverability by ensuring that your emails are relevant to your audience. By segmenting your email list based on factors such as location, interests, and purchase history, you can send targeted emails that are more likely to be opened and engaged with.
Engaging examples: For example, if you’re a pet supply retailer, you can segment your email list based on pet type (e.g. dog owners, cat owners, etc.) and send targeted emails with products and promotions that are relevant to each segment.
5. Monitor Your Sender Reputation
Your sender reputation is a score that email providers use to determine whether your emails are trustworthy and should be delivered to the inbox. Monitoring your sender reputation can help you identify and address any issues that may be negatively impacting email deliverability.
Engaging examples: You can use tools such as Sender Score to monitor your sender reputation and identify any issues that may be negatively impacting email deliverability.
Conclusion
Email deliverability is a crucial component of successful email marketing campaigns. By building a quality email list, using a consistent from name and email address, writing engaging subject lines, segmenting your email list, and monitoring your sender reputation, you can ensure your emails are reaching your audience’s inbox and driving conversions.
Combining User Messaging with Marketing Automation.
In the realm of email marketing, there are various strategies to entice new customers. One powerful approach is leveraging automation, utilizing specialized software to send out emails based on predetermined triggers.
Automating your email and push notification campaigns can significantly enhance efficiency by freeing up valuable time for other essential business tasks. Moreover, it provides valuable data on customer segments, helping you identify the most effective strategies for each group.
For those seeking an easy-to-use tool for user messaging and marketing, or those looking to test the waters without committing resources upfront, we highly recommend Cloudmattr – our all-in-one customer engagement platform.