Activation

Transactional Emails: What Are They and How Are They Used

Transactional emails are automated messages sent to individuals after they have taken a specific action on a website or application. They confirm or notify the user about the transaction made and are different from marketing emails.

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What You Need to Know about Pirate Metrics (AARRR) for SaaS Products

The AARRR metrics framework, also known as Pirate Metrics, provides a simple and effective way to measure and optimize customer acquisition and retention in SaaS businesses. The framework consists of five key metrics: Acquisition, Activation, Retention, Revenue, and Referral. By tracking and improving these metrics, businesses can evaluate and optimize their performance.

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