business owners

How to Calculate Customer Acquisition Cost (CAC) for Mobile Applications

Customer Acquisition Cost (CAC) is a key metric for measuring the effectiveness of app marketing efforts. This article explains what CAC is, why it's important, and how to calculate it for mobile apps.

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Amplify Your Business Results with RFM Analysis for Customer Segmentation

RFM analysis is a data-driven approach to customer segmentation based on recency, frequency, and monetary value. It helps businesses target valuable customers and optimize marketing efforts.

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