rfm segmentation

What is RFM Segmentation and How Can Your Business Use It

RFM segmentation is a marketing technique that categorizes customers based on their buying behavior using Recency, Frequency, and Monetary parameters. It helps create targeted marketing campaigns and tailor messaging.

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Using Marketing Campaigns with Advanced Segmentation Capabilities

Marketing campaigns with advanced segmentation capabilities have become popular for targeting specific consumer groups with personalized messages. This increases engagement and conversion rates.

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