Important SaaS Metrics You Should Be Tracking
The article discusses the importance of tracking key metrics in the SaaS industry to evaluate business performance and identify areas for improvement.
Read MoreHow to Automate User Onboarding
User onboarding is a crucial process for software products. Automating it can lead to faster onboarding and improved user experience.
Read More10 Examples of Messaging Personalization Using Email and Push Notifications
In today's fast-paced world, businesses are using personalized messaging through email and push notifications to improve customer engagement and increase the likelihood of purchases. This article explores 10 best-in-class examples of messaging personalization, including Amazon, Spotify, Netflix, Airbnb, Nike, Starbucks, Uber, and Sephora.
Read MoreWhat Conversion Funnel Analysis is, How To Analyze and Optimize It
Conversion funnel analysis is the process of tracking and analyzing user behavior on a website or app to identify barriers preventing them from becoming paying customers. It is essential for maximizing revenue and growth.
Read MoreCustomer Lifetime Value: How to Calculate and Increase It
Customer Lifetime Value (CLV) is a metric that measures the total revenue a customer is likely to generate for a business throughout their relationship.
Read MoreA Brief Overview of Customer Success for SaaS Products
Customer success is the process of helping customers achieve their goals while using a company's product or service. It involves providing guidance and support.
Read MoreTop Reporting Tools Every SaaS Business Should Be Using
SaaS businesses need to track metrics like user acquisition, retention, revenue, and churn. This article explores the top reporting tools for SaaS businesses.
Read MoreBest Behavioral Analytics Tools to Help You Understand Users
Las herramientas de análisis de comportamiento pueden proporcionar información valiosa sobre cómo los usuarios interactúan con sitios web, aplicaciones móviles y otros productos digitales. En este artículo, se discuten las 10 mejores herramientas de análisis de comportamiento para comprender a los usuarios en 2023.
Read MoreHow To Use Google Analytics 4 (GA4) to Track Your Mobile Push Campaigns
Google Analytics 4 (GA4) can help track and analyze the success of mobile push campaigns, providing valuable insights to improve marketing efforts.
Read MoreHow To Use Google Analytics 4 (GA4) to Track Your Email Campaigns
Google Analytics 4 (GA4) is a powerful analytics tool that helps businesses track and analyze website traffic, user behavior, and marketing campaigns. It can also track email campaigns and provide insights on email open rates, link clicks, and conversions. By setting up custom events, businesses can easily track their email campaigns in GA4.
Read MoreUsing Email Retargeting in Your Cross-Channel Strategy
Email retargeting is a powerful marketing tool that allows businesses to reach potential customers who have shown interest in their products or services. By using email retargeting in a cross-channel marketing strategy, businesses can increase their chances of converting these potential customers into paying customers.
Read MoreWhat You Should Know About Push Notifications
Push notifications are messages that appear on your device even when you're not using an app. They can be used for various purposes and have many benefits.
Read MoreUnlocking the Secrets to Successful Email Deliverability
Email marketing is effective but 21% of emails don't reach the intended recipient. This post explores the secrets to successful email deliverability.
Read MoreThe Complete Guide to Setting up Cloudmattr
This article provides a step-by-step guide to setting up Cloudmattr for your business, from implementation to launching your first campaign.
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