How to Calculate Customer Acquisition Cost (CAC) for Mobile Applications
Customer Acquisition Cost (CAC) is a key metric for measuring the effectiveness of app marketing efforts. This article explains what CAC is, why it's important, and how to calculate it for mobile apps.
Read MoreUnderstanding User Lifetime Value (LTV) for SaaS Products
Understanding user lifetime value (LTV) is crucial for SaaS product owners. LTV measures the total value a user brings to the business and helps make strategic decisions about customer acquisition and retention.
Read MoreImprove and Measure ROI from Web Push Notifications
Web push notifications are effective in engaging users and boosting website traffic, but measuring ROI can be challenging. This article explores strategies for generating and measuring ROI from web push notifications.
Read MoreThe Email Marketing Metrics That Are The Most Important to Track
Email marketing is a powerful tool for businesses to connect with their...
Read MoreImportant SaaS Metrics You Should Be Tracking
The article discusses the importance of tracking key metrics in the SaaS industry to evaluate business performance and identify areas for improvement.
Read MoreCustomer Lifetime Value: How to Calculate and Increase It
Customer Lifetime Value (CLV) is a metric that measures the total revenue a customer is likely to generate for a business throughout their relationship.
Read MoreTop Reporting Tools Every SaaS Business Should Be Using
SaaS businesses need to track metrics like user acquisition, retention, revenue, and churn. This article explores the top reporting tools for SaaS businesses.
Read MoreBest Behavioral Analytics Tools to Help You Understand Users
Las herramientas de análisis de comportamiento pueden proporcionar información valiosa sobre cómo los usuarios interactúan con sitios web, aplicaciones móviles y otros productos digitales. En este artículo, se discuten las 10 mejores herramientas de análisis de comportamiento para comprender a los usuarios en 2023.
Read MoreHow To Use Google Analytics 4 (GA4) to Track Your Mobile Push Campaigns
Google Analytics 4 (GA4) can help track and analyze the success of mobile push campaigns, providing valuable insights to improve marketing efforts.
Read MoreHow To Use Google Analytics 4 (GA4) to Track Your Email Campaigns
Google Analytics 4 (GA4) is a powerful analytics tool that helps businesses track and analyze website traffic, user behavior, and marketing campaigns. It can also track email campaigns and provide insights on email open rates, link clicks, and conversions. By setting up custom events, businesses can easily track their email campaigns in GA4.
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