artificial intelligence

11 min read

What is RFM Segmentation and How Can Your Business Use It

RFM segmentation is a marketing technique that categorizes customers based on their buying behavior using Recency, Frequency, and Monetary parameters. It helps create targeted marketing campaigns and tailor messaging.

customer behavior customer relationships predicted lifetime value

15 min read

The Strategic Value of Predicted Lifetime Value (LTV) for Businesses

Predicted Lifetime Value (PLTV) is a metric that estimates the total revenue a business can expect from a customer over their lifetime, helping businesses drive growth and enhance customer retention.

business owners customer segmentation RFM analysis

11 min read

Amplify Your Business Results with RFM Analysis for Customer Segmentation

RFM analysis is a data-driven approach to customer segmentation based on recency, frequency, and monetary value. It helps businesses target valuable customers and optimize marketing efforts.