What is RFM Segmentation and How Can Your Business Use It

RFM segmentation is a marketing technique that categorizes customers based on their buying behavior using Recency, Frequency, and Monetary parameters. It helps create targeted marketing campaigns and tailor messaging.

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The Strategic Value of Predicted Lifetime Value (LTV) for Businesses

Predicted Lifetime Value (PLTV) is a metric that estimates the total revenue a business can expect from a customer over their lifetime, helping businesses drive growth and enhance customer retention.

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Amplify Your Business Results with RFM Analysis for Customer Segmentation

RFM analysis is a data-driven approach to customer segmentation based on recency, frequency, and monetary value. It helps businesses target valuable customers and optimize marketing efforts.

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